SLAITO Unveils Sri Lanka’s Premier Travel & Tourism Expo: Sancharaka Udawa 2024
The grand 11″ edition of Sancharaka Udawa, Sri Lanka’s foremost Travel & Tourism Fair, is
scheduled for May 17h & 18h, 2024. A press briefing held at the Emerald Ballroom, Sheraton Colombo, and hosted by Sheraton Hotel, saw the presence of esteemed travel and tourism
officials alongside industry luminaries.
Sancharaka Udawa, organized by the Sri Lanka Association of Inbound Tour Operators
(SLAITO) in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) as the main
event partner, was officially announced by Mr. Nishad Wijetunga, President of SLAITO and
Mr. Charith De Alwis, Hon. Secretary, SLAITO and Chairman, Sancharaka Udawa 2024
Organizing Committee, under the auspices of Mr. Chalaka Gajabahu, Chairman of the Sri
Lanka Tourism Promotion Bureau.
This premier exhibition provides an exclusive platform for both B2B and B2C sectors,
fostering engagement between industry stakeholders and pertinent Government bodies. For
further information and booth reservations, visit www.sancharakaudawa.com.
Scheduled from 10:00 am to 8:00 pm on May 17th & 18th, 2024, Sancharaka Udawa
anticipates over 250 exhibitors and welcomes a footfall exceeding 10,000 visitors. The event
will accommodate businesses of all sizes within the tourism sector, with this year’s edition
extending to outbound tourism stakeholders such as travel agents and ailines. The
exhibition will conclude with a celebratory gathering, offering networking opportunities for
both newcomers and veterans in the industry, alongside an award ceremony honoring the
Best Stall Creations.
The primary aim of the exhibition is to establish a networking platform for small and
medium-sized service providers within the industry, facilitating connections with tour
operators and facilitating their integration into the broader tourism landscape. The
anticipated outcome includes a significant surge in bookings for regional small-scale tourism service providers.
Moreover, exhibitors stand to gain numerous benefits, including enhanced brand visibility
across Sri Lanka’s tourism marketing platforms, reaffirming Sri Lanka Tourism’s commitment to industry capacity building and infrastructure enhancement.
To foster stronger ties between industry players and governmental bodies, tourism-relaled
Government departments like the Department of Wildlife Conservation and Tourist Police
will be provided complimentary stalls. Additionally, several universities, including Colombo.
Uva Wellassa, Kelaniya, Sabaragamuwa, and Rajarata, will be offered free stalls to encourage
student interaction with industry professionals.
Last year’s Sancharaka Udawa 2023 saw sponsorships from esteemed companies such as
Aitken Spence Travels, Classic Sri Lanka, Walkers Tours, Adhitya Ayurveda, and Araliya Resort
and Spa.
The upcoming event will feature engaging sessions aimed at both trade visitors and the
general public, ensuring maximum value. A robust marketing campaign is underway to
ensure the success of Sancharaka Udawa 2024, with event management entrusted to CDC Events & Aitken Spence Conventions & Exhibitions by SLAITO.
With the burgeoning significance of the tourism and hospitality sector, this year’s event is
poised to attract even more sponsors, building on the momentum of previous years.
Discussion about this post