SITA leads the way in transforming Air Travel Experience by being the leader in an end-to-end Digital Travel Solution

SITA leads the way in transforming Air Travel Experience by being the leader in an end-to-end Digital Travel Solution

SITA, the global leader in technology for the air transport industry, has partnered with SriLankan Airlines to deploy advanced airport digitisation services at Colombo’s Bandaranaike International Airport (CMB Airport). The implementation of SITA’s single self-baggage drop unit is expected to increase the passenger usage capacity by 20%. This groundbreaking initiative is set to enhance the travel experience by prioritizing convenience and efficiency while providing streamlined services for international passengers.

SITA, the leading technology company in the air transport industry, is at the forefront of the digital revolution in air travel with its cutting-edge biometric and digital travel solutions. As the only end-to-end solution provider in the market, SITA is uniquely positioned to drive innovation and shape the future of travel.

As part of this partnership, SriLankan Airlines will be using SITA’s TS6 Kiosk and Self-Baggage Drop solutions to enhance their passenger processing capabilities. Since 1968, SITA and SriLankan Airlines have enjoyed a longstanding and successful partnership. This new contract brings additional synergy to the collaboration and is a clear testament of the trust the airline has in SITA to deliver innovative and valuable solutions.

“This partnership with SriLankan Airlines is key in our journey to unlock the future of travel for the region,” said David Lavorel, CEO, SITA. “It marks the first implementation of self-baggage drop for international passengers in the ISC region, representing a crucial step forward in our mission to revolutionize air travel. We look forward to this collaboration setting a new benchmark for airlines and airports in the region and beyond.”

Another key benefit of this partnership is the significant improvement in the capacity of passengers through the check-in process. The implementation of a single self-baggage drop unit is expected to increase the passenger usage capacity by 20%, improving the speed at which travellers can check in and highlighting a strong return on investment. This will not only reduce wait times but also streamline operations, ensuring a smoother travel experience for passengers.

This partnership and implementation of SITA’s services will serve as an essential component of the efforts to boost tourism in SriLanka and contribute to its growth. By enhancing the efficiency and convenience of utilizing airport services, the partnership between SITA and SriLankan Airlines aims to provide a seamless travel experience for international visitors.

More recently, SITA has agreed to provide its passenger processing solutions to power Airports Authority of India across 43 airports, serving 500 million passengers. The deal marks the largest-ever adoption of cloud-based technologies for passenger and baggage processing amidst a booming Indian aviation market.

SITA’s proven solutions, such as SITA Smart Path and Advance Passenger Processing (APP), underline its commitment to shaping the digital future of travel. The company’s co-innovation initiatives, including partnerships with Indicio and the Arab Air Carriers Organization (AACO), demonstrate its commitment to driving innovation and collaboration across the industry.

As we celebrate SITA’s 75th anniversary, we reflect on our legacy of meeting the needs of the community through collaboration and innovation. Today, we continue to lead the way in digital travel, providing seamless, secure and efficient solutions for travellers, operators and governments, being the only provider of an end-to-end digital travel solution across airports and beyond. We don’t just connect the global aviation industry—we apply decades of experience and expertise and a tireless commitment to innovation to address almost every core business, operational, baggage, and passenger process in air transport.

Photo Captions
Picture 1: David Lavorel, CEO, SITA Areo

Picture 2 Speakers: Vipul Seth, Vice President, Sales – India and Subcontinent, SITA Aero, Sumesh: Sumesh Patel, President, APAC, SITA Areo and David Lavorel, CEO, SITA Areo

Picture 3: Sumesh Patel, President, APAC, SITA Aero