DSI revolutionizes footwear retail experience with the new showroom at Town Hall

Colombo, Sri Lanka, September 25, 2024: DSI, Sri Lanka’s number one footwear brand, recently announced the grand opening of its newly revamped showroom at Town Hall, Colombo 02, marking a significant milestone in DSI’s journey to redefine the footwear shopping experience in Sri Lanka.

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The redesigned showroom features a modern, inviting interior that seamlessly blends style and functionality, offering a more immersive and engaging atmosphere for customers. With a focus on enhanced customer engagement and product visibility, the revamped showroom is set to enhance the overall shopping experience for customers while elevating DSI’s retail presence to unprecedented heights.

The new showroom was declared open on September 10th in a grand ceremony, graced by the presence of Emiretus Group Managing Director of DSI Samson Group Dr. Kulathunga Rajapaksa, Group Managing Director of DSI Samson Group Mr. Kasun Rajapaksa, Chairman of D Samson & Sons (Pvt) Ltd. Mr. Nandadasa Rajapaksa, Managing Director of D Samson & Sons (Pvt) Ltd. Mr. Thusitha Rajapaksa, Director of D Samson & Sons (Pvt) Ltd. Mr. Asanka Rajapaksa, General Manager of D Samson & Sons (Pvt) Ltd. Mr. Pradeep Samarathunga, Head of Marketing of D Samson & Sons (Pvt) Ltd. Mr. Haritha Indeepa, National Sales Manager (Retail Sales) of D Samson & Sons (Pvt) Ltd. Mr. Naleen Weerawadane, and the company’s senior management, customers, and well-wishers.

DSI has been on an aggressive expansion drive over the past few years, and this is the latest in a series of new outlets and showrooms established by the company around the island. “We are excited to unveil our new showroom at Town Hall, which represents a major step forward in our mission to redefine the footwear retail experience in Sri Lanka,” said Mr. Thusitha Rajapaksa, Managing Director of D Samson & Sons (Pvt) Ltd. “The revamped showroom offers a more inviting and customer-centric environment, and we believe it will set a new standard for footwear retail in the country,” he added.

To celebrate this momentous occasion, DSI is offering a range of exclusive promotions and offers for customers visiting the new showroom. Additionally, the first 100 customers will receive a complimentary natural indoor plant as a token of appreciation.

DSI invites all footwear enthusiasts to visit the newly revamped showroom at 525 Union Place, Colombo 02 and experience how DSI is revolutionizing every step with a new look.

The market leader in manufacturing and retailing footwear in Sri Lanka, D. Samson & Sons (Pvt.) Ltd. serves as the sole distributor of a number of local footwear brands, including U Softo, Ranpa, Samsons, DSI Supersport, Beat, Beach, Petalz, Fun Souls, Tamik, Waves, Jessica, Melissa, and AVI, as well as popular international brands such as Clarks, Redtape, Reebok, Puma, Fila, U.S. Polo, Adidas, Arrow, W, Modare, Inc.5, Aurelia, Asics, and Von Wellx.