Raja Jewellers and Pintanna Oud partners to blend with innovation

Raja Jewellers and Pintanna Oud partners to blend with innovation

Raja Jewellers, the Monarch of the Gold World for the past nine decades, has partnered to unveil the mystique of its latest jewellery line with Pintanna Oud Oil (Private) Limited. The signing of this groundbreaking partnership took place on 10th January 2025. It is to entail the natural goodness of oud, liquid gold, in Sri Lanka’s premium jewellery to those who seek a unique blend of sustainability and innovation.

Expressing his enthusiasm for this partnership with Pintanna Oud Oil (Private) Limited, the Managing Director of Raja Jewellers, Mr. Athula Eliyapura, stated, “We designed another premium and unique line of jewellery that has embraced not only sustainability but also modesty and innovation.”

Speaking on this partnership, the Chairman of Pintanna, Deshabandu Kumar Dharmasena said, “The partnership between us and the jewellery giant, Raja Jewellers is a golden milestone. We firmly believe that the premium and cutting-edge craftsmanship of Raja Jewellers can bring forward the fragrance and exoticness of oud for a unique and sophisticated jewellery experience to both our clients regardless of local or international.”

Needless to say, this novel line would pave the way to experience sustainable jewellery with the soothing touch of its oud fragrance which is a pioneering move made by two industry disruptors, redefining the industry landscapes.

When it comes to Raja Jewellers, its undisputed legacy in luxury jewellery for men, women, and children is demonstrated through its strong market presence not only for its boastful craftsmanship and meticulous process of designing and manufacturing but also due to its ethical and sustainable sourcing of finest materials coupled with its unparalleled quality and devotion in expanding its product catalogue.

Raja Jewellers Private Limited commenced in 1928 as ‘E. A. Fernando Jewellers’ in Chatham Street when the late Mr. E. A. Fernando began working on gemstones that were collected from Ratnapura, forming them into masterpieces of luxury Jewellery. In 1962 Raja Fernando, the son of E. A. Fernando who displayed not only the craftsmanship but also the entrepreneurship finesse, elevated the business rebranding it as ‘Raja Jewellers’, today’s most embraced brand name amongst the Sri Lankan Jewellery industry. Taking over from Raja Fernando in 1985 for the third generation were his sons Ashoka Eliyapura and Athula Eliyapura who then registered the business as a Limited Liability Company under the name of ‘Raja Jewellers (Pvt) Ltd’.

Pintanna Oud Oil (Private) Limited, at the same time, is well known for its exquisite product range of oud oil, incense sticks and bakhoor canisters.

Mr. Dharmasena has been engaged in oud plantation since 2009, across his Pintanna Estate and researched the art of distilling oud oil. In 2020, he received a license from the Sri Lankan Government to become the first and only legal exporter of oud. During the same year, Mr. Dharmasena was able to establish his first company Pintanna Plantations (Private) Limited and constructed Sri Lanka’s first-ever Oud Oil Distilling Factory.

In 2021, the establishment of Pintanna Oud Oil (Private) Limited took place with the aspiration of exporting oud products to the world.

Image Captions –

Image 01 – (L-R) Chairman of Pintanna, Deshabandu Kumar Dharmasena and
Managing Director of Raja Jewellers, Mr. Athula Eliyapura shook hands following signing of the partnership.

Image 02 – (L-R) Chairman of Pintanna, Deshabandu Kumar Dharmasena and
Managing Director of Raja Jewellers, Mr. Athula Eliyapura signed the partnership.

Image 03 – (L-R) Chairman of Pintanna, Deshabandu Kumar Dharmasena and
Managing Director of Raja Jewellers, Mr. Athula Eliyapura showcase their silver jewelry line.

Image 04 – A necklace from the Raja Jewellers’ latest collection with the partnership with Pintanna Oud.