M One: Pioneering Integrated Marketing and Brand Experiences

M One: Pioneering Integrated Marketing and Brand Experiences

Since its inception in 2008, M One has transformed from a BTL-focused agency into a fully integrated advertising powerhouse. Our commitment to innovation, strategic foresight, and strong client partnerships distinguish us from the competition. We deliver transformative campaigns that resonate with audiences across Sri Lanka and beyond, establishing ourselves as a leader in the marketing and advertising industry. Our unique approach seamlessly integrates creativity, strategy, technology, and innovation, producing campaigns that capture attention and foster lasting engagement.

“Our mission is to deliver result-oriented, brand-experiential campaigns that amplify presence and maximise ROI,” says Janakantha Withanachchi, Managing Director at M One. “Through this commitment to excellence and impact, we believe the most effective way to solve any marketing challenge is by looking at it creatively and seamlessly blending creativity, strategy, technology and innovation.”
M One’s portfolio showcases its creative prowess and strategic expertise.

The agency executed impactful campaigns, garnering accolades for its innovative approach. Notable projects include the Watawala Wawanna Campaign, a 360-degree initiative that transformed brand engagement across traditional and digital platforms, promoting home gardens to combat food shortages during COVID-19 while enhancing brand equity in a competitive market. The CIC 60th Anniversary Corporate campaign celebrates six decades of excellence with a fully integrated television, radio, and digital presence. The Digivation campaign set an industry benchmark for Watawala Sripa Sathkaraya and Sadaham Sathkaraya, amassing 4.9 million views on social media and 5.2 million impressions on Facebook. Influencer pages achieved over 570,000 views and 216,000 engagements on Facebook. This campaign won awards, including GOLD DRAGONS in 2024 and a Gold at the SLIM Digis. Their Mobitel Cash Bonanza activation attracted over 50,000 consumer participants per event.

Sancharitha Jayathilake, CEO at M One, added, “The marketing landscape has significantly changed in recent years, shifting towards hyper-personalisation, immersive experiences, and data-driven decision-making. We at M One have embraced these trends, exploring cutting-edge technologies such as AI, AR/VR, and data analytics to stay ahead of the curve.”

Jayathilake added, “M One’s ability to adapt to these trends is evident in our campaigns. For instance, we executed a campaign for SLT during the last Vesak season, incorporating QR codes into traditional Vesak lanterns. Users could download religious messages by scanning the QR codes, seamlessly blending technology with cultural insights to create a meaningful brand experience. This adaptability ensures we remain relevant and effective in a rapidly changing marketing landscape, and the Vesak campaign was executed across both television and digital platforms.”

M One began as a BTL agency in Sri Lanka, creating impactful brand experiences, and has evolved into a fully integrated agency that combines strategy, creativity, and innovation for holistic marketing solutions,” says Janakantha. “Our mission empowers brands with tailored, results-oriented campaigns that resonate deeply with audiences. As a local agency, we understand the unique dynamics of our market while embracing global trends to keep our clients ahead. Our goal is to be the leading omnichannel agency for marketing professionals in Sri Lanka and beyond. With roots in brand activations, we merge technology with local insights and behaviours. While ATL is a powerful brand-building tool, BTL activations have become more interactive as digital marketing rapidly evolves with AI-driven insights and real-time engagement. By integrating ATL, BTL, and digital tools, we are committed to delivering results-driven campaigns that forge lasting connections between brands and audiences.

M One is committed to pushing the boundaries of creative excellence and staying ahead of industry trends. Beyond its role as an integrated agency, M One boasts a fully equipped ‘Event and Entertainment’ business with its LED walls, LED trucks, and state-of-the-art lighting and sound systems. Additionally, its budget-friendly activation setup, Master of Activation Pvt Ltd, caters to SMEs, while its latest venture, ‘Thinkfinity,’ positions the agency as an emerging leader in digital marketing. Rooted in a mission to empower brands with tailored, results-driven campaigns that connect deeply with audiences, M One takes pride in its local expertise and global perspective, ensuring its clients stay ahead in a dynamic and competitive landscape.

About M One
M One is a fully integrated marketing and advertising agency based in Sri Lanka. We offer comprehensive services, including strategic planning, creative design, digital marketing, brand activations, and above-the-line services. Since our inception in 2008, we have evolved into a powerhouse of creativity and innovation, delivering award-winning campaigns across these service areas. With a mission to create result-oriented, brand-experiential campaigns, M One is committed to helping brands amplify their presence and maximise ROI.