SamsonLines Appoints Rushdi Zackariya as Director to Spearhead Future Expansion
Colombo, Sri Lanka, August 2025 – Samson Logistics (Pvt) Ltd (SamsonLines), a subsidiary of DSI Samson Group, in a strategic move to transform into a fully integrated third-party logistics (3PL) provider has appointed Rushdi Zackariya to its Board of Directors, effective immediately. This appointment marks a pivotal step in the company’s long-term vision to expand its service portfolio beyond freight forwarding and establish itself as a comprehensive logistics solutions provider. The announcement comes at a time where Sri Lanka is seeing significant sustained growth in e-commerce, as well as a growing hub for South Asia.
SamsonLines, the logistics arm of the DSI Samson Group, has built a strong reputation over two [02] decades as one of Sri Lanka’s fastest-growing logistics companies. While its core expertise lies in air and sea freight forwarding, the company is now actively evolving into a 3PL organization – offering value-added services such as On & Offshore Logistics, Warehousing, Storage & Distribution, Customs Brokerage, Supply Chain Consultancy, and end-to-end logistics management.
“I am honoured and excited to join the Board as a Director at this pivotal time in the SamsonLines’ growth journey,” noted Rushdi Zackariya. “The company’s strong foundation in logistics positions it perfectly to evolve into a fully-fledged 3PL service provider. I look forward to contributing strategic insights that will help expand our capabilities in value added services, warehousing, last-mile delivery, and integrated logistics solutions to better serve our clients in today’s dynamic market.”
Rushdi Zackariya heads the company’s evolution, bringing in 30+ years of leadership experience in regional logistics, and a deep understanding of supply chain ecosystems & market dynamics across South Asia, Middle East, and Southeast Asia. His previous leadership roles include Expo Group, TAS Group (Bangladesh), Biomass Group (Singapore), Bharti Airtel (Sri Lanka & India), Innowave Group, and Aitken Spence PLC. He currently also serves as Commercial Director of the HASCO Group in Saudi Arabia.
“We are confident that Rushdi’s extensive experience, strategic foresight, and global perspective will be vital in steering SamsonLines into its next chapter,” stated Managing Director, Nelani Rajapaksa – SamsonLines. “His leadership will aid to bridge the gap between traditional freight forwarding and modern 3PL solutions.”
As SamsonLines shifts gears towards a more diversified logistics model, the appointment of Rushdi Zackariya signals a clear intent: to scale the future of logistics operations, introduce cutting-edge 3PL services, and position the company as a key player in regional logistics and supply chain innovation.
Captions
1. Non-Executive Director, Samson Logistics (Pvt) Ltd – Rushdi Zackariya.
Media Contact
Ianthe Yatawatte Raj | Strategic Marketing
ianthe@quire.lk | 0713 5050 72
About DSI Sampson Group
DSI Sampson Group is Sri Lanka’s leading manufacturer of footwear and bicycle tyres. Exporting to 40+ countries across the world, and being the local representative for international brands, such as Reebok, Fila, Clarks, Puma, Dell and Avira. With 22 Subsidiaries successfully servicing local and international markets, offering more than 200 Showrooms and 5,000 Dealers Island-Wide, which Is among Sri Lanka’s Largest Family-Owned Group of Companies covering: Footwear, Retail & Trading, Tyres & Tubes, Rubber Products, Apparel, Engineering, Brushes, Clay Tiles, Information Technology, Food & Beverages, Hydro Power, Bikes, Logistics, Insurance, PVC Vinyl, etc.
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