Clogard and SLDA: Driving Oral Health in Sri Lanka for Over 25 Years
05th June 2025, Colombo: Clogard, the trusted oral care brand from Hemas Consumer Brands, endorsed by the Sri Lanka Dental Association (SLDA) for over 25 years, reaffirms its long-standing commitment to improving the oral health of Sri Lankans. These plaudits are a testament to the brand’s unwavering dedication to offering high-quality, fluoridated oral care solutions that meet both national and global standards.
As one of the few fluoridated toothpaste brands accredited by the SLDA in Sri Lanka, Clogard plays a pivotal role in advancing the country’s oral health agenda. According to the National Oral Health Survey (2015-2016), 64% percent of Sri Lankan Adults aged 35-44, suffer from active dental caries, which underscores the urgent requirement for education, awareness and effective oral care.
Clogard reaches thousands of children and teenagers each year, through its Mobile Dental Clinic Programme (which has been running for over a decade), in tandem with its widespread School Dental Clinic Programmes, educating the younger generation about oral hygiene in a fun, interactive and age-appropriate manner.
Backed with over 30 years of experience in the market, Clogard has evolved into a dynamic and responsive brand that understands the changing oral care needs of Sri Lankans. It offers a comprehensive product portfolio, ranging from toothpastes and toothbrushes to mouthwash and a dedicated kid’s range – all developed with a blend of natural local ingredients and scientific innovation, including fluoride. The endorsement by SLDA, a respected member of the World Dental Federation, strengthens public trust in Clogard’s fluoridated formulations and affirms the brand’s role as an oral care expert.
“Clogard has always taken pride in being a home-grown expert in oral health. We remain committed to championing our public oral health efforts on-ground in partnership with SLDA and take pride in having our efforts recognised by an international body such as the World Dental Federation. Despite being an iconic heritage brand in Sri Lanka, Clogard continues to lead with relevance on par with global dental standards, constantly adapting to new consumer expectations and dental health challenges,” commented Shiyan Jayaweera, Director – Marketing, Hemas Consumer Brands.
Clogard is the first Sri Lankan toothpaste brand to be recognised by the World Dental Federation (FDI). By aligning with both national health priorities and international best practices, Clogard reinforces its promise to deliver safe, effective and affordable oral care to every Sri Lankan.
Photo Caption:
(L to R) Representatives from the Sri Lanka Dental Association (SLDA), and Clogard, Hemas Consumer Brands reaffirm their commitment to improving the oral health of Sri Lankans, celebrating over 25 years of partnership. The occasion also marks a proud milestone as Clogard becomes the first Sri Lankan toothpaste brand to be recognised by the World Dental Federation (FDI).
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